Wednesday, August 19, 2009


Since I am reading the book "Groundswell" by Charlene Li & Josh Bernoff I thought I would highlight some of the material that I have found to be important and interesting. I also highly recommend this book to anyone who is wanting to learn more about social media.

What is the Groundswell you might be asking? The groundswell is a social trend in which people use technologies to get the things they need from each other, rather from traditional institutions like corporations. One of the first steps in creating a social media strategy is to LISTEN. Listen to what's being said about you/your company online. There are several ways of doing this. You can do Google Alerts on your company (and your competitors), search on Twitter & other social networks, etc. Being involved with social media you can "step into" the conversation that is already taking place about your company/product or service.

When getting started in social media and seeing which aspects of it would be helpful to you the Groundswell book recommends a four-step planning process called the POST method to help you get started. It can help you create a systematic approach to your plan. P=people-what are your custommers ready for? O=objectives-What do you want to accomplish. S=strategy-How do you want your relationships to change with customers? T=Technology-in this step you can pick the right technologies that woudl be a good fit for your company. For more information visit

You can also consider your Customer's Social Technographics profile by visiting

Even though some of the technologies mentioned in this book will change, the basics of setting a strategy in place and being aware of your end goal in mind is very important.

1 comment:

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