Monday, July 20, 2009

Three things I learned from the Cool Twitter Conference

I am very happy I attended the full day "Cool Twitter Conference" and was able to expand my knowledge learning from 16 speakers. Plus I ran into some people I knew which is always fun. Here are three of the things I learned.

1. The Power of ReTweeting (RT): Share articles, resources, and tweets by ReTweeting them. Place the letters "RT" "@" "original senders name" and then the "tweet". For example I just read, "Twitter for Beginners: 5 Steps for Beginner Tweeters http://bit.ly/do322". I would RT this by putting RT@mashable in front of it and Tweeting it out. When you write Tweets, leave 20 charachters so if someone wants to RT what you wrote, they'll have room to do so.

2. No hard selling: Have your strategy in place and decide if your role will be feedback focused or leverage marketing tactics. Prior to this I thought I would be advertising all of my companies events and doing more selling but have learned it needs to be a softer sell and I should mention an article that might cover something that will be talked about at that event with a link to it. This is a place to be seen as more of person versus a static company and you can share resources, articles, offer fun awards, view updates and just join in on global conversations.

3. Sponsorships: It stuck with me to make sure you tell your sponsors where you'll be listing them in New Media as that is a huge draw to them. I made sure I went back & told our events director the next day. Great point as sponsorships are harder to get in this economy, but people know that Social Media travels fast & is so viral.

My website tip of the day...be sure as a newbie to visit www.mashable.com to sign up for their RSS feed or daily emails. Mashable is the Social Media Guide/internet blog that writes about Twitter, You Tube, Facebook, My Space, Google & start ups. I spent an hour or two on it today learning a lot of great information after being very impressed by Jennifer Van Grove after hearing her speak for a second time this month. If you want to learn Social Media, be in the know of this website and use it.

Interesting facts: Twitter started in March 2006 and has 25 million users.

2 comments:

  1. 25 Millions: we should thank Oprah and Ashton for it. Probably, They've brought a half of the audience.

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